I recently linked my Facebook fan Page to my Twitter account. The thinking behind the move was simple. First the audiences for both my Page and Twitter accounts are similar making the content of the Page post and tweet relevant in both cases. Second, when I update my Page Facebook creates a tweet giving me [...]
Just posted to The Real Estate Marketing Maven: I’ve scoured the Internet for the top 10 tips to help grow your Facebook Page fan base. Here they are in no particular order. “Call your Fan Page a Fan Club and include an invitation to join your Club on your email signature file.” – Mari Smith [...]
A recent article from Mari Smith highlights the dangers of putting all of your marketing eggs in the Facebook basket. Imagine for a moment that you’ve started a Facebook Page, added an attractive landing tab and started building a fan base. You decide to run a competition offering a prize for the best photo uploaded [...]
Smart businesses know that forming close bonds with their community is smart strategy. They know it pays to build relationships and connections and they know that social media provides a way for these connections to form. Facebook Pages provide marketers with a new way to build communities, but they also demand new skills and new [...]
The goldrush for vanity URL’s on Facebook is set to start in under an hour. I’m hoping to pick up peterfletcher but I’ve got other options up my sleeve. Let me know how you fair. Update: I managed to pick up facebook.com/peterfletcher. That’s the best bit of online real estate I’ll pick up today. I [...]
Facebook business pages aren’t essential. Chris Brogan just deleted his. He’s not God, but then again he does know a thing or two about social media. The message? If a Facebook business page doesn’t add value to you and your community then don’t have one. Go with what works for you. Photo credit: Qfamily on [...]
In the past couple of weeks Facebook has come under enormous pressure about their new Terms of Use. People claimed it was onerous and heavy handed. A great deal of discussion about the subject took place on blogs, on Facebook itself, and on Twitter. Here’s the text of the notification shown on my Facebook newsfeed [...]