Peter Fletcher

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6 tips for becoming a more credible market expert

February 23, 2014 by Peter Fletcher

If there’s one way to improve your income it’s to become a credible market expert. People who are seen as credible are sought out for their advice. And because their advice is taken seriously people buy more of what they sell.

So how do you be build credibility?

Here are 6 ways.

  1. Tell, don’t sell. In other words, talk about what you’ve done, not what you want to do. Telling stories about your successes is one of the fastest ways to convince people that you have cred. If you’re new to the game then use the success stories from your company.
  2. Focus on the customer. If you want to sound shrill, talk about yourself. But if you want to sound credible then start thinking on behalf of your customer. Stand in their shoes, show that you clearly understand the issues they face. People love to do business with businesses that truly care for them.
  3. Get it out of your head and onto the web. I tell this to agents all the time. If you know something, share it. Write a blog post. If you don’t have one, build one. If you don’t want to do that use Tumblr or Google Plus. Whatever you choose start sharing your pearls of wisdom. Once you get into the habit you’ll soon have the words to produce an email newsletter or a printed magazine. None of it happens, though, without writing.
  4. Act as a servant to your community. Natalie Hoye does this really well. She’s not only writing, she’s producing a (free) local community resource that lets people in on the secrets to living well in her patch. Flowing from this servant leadership is the fact that she never has to explain to people what she knows about their suburb. It’s already published on the web.
  5. Be vulnerable. Sure, it’s nice not to burden people with your problems but it’s also good to let people know the limits of your knowledge, your skills and your abilities. And if you’re feeling down, don’t be a hero and keep it to yourself. My most successful blog post is one I was almost too scared to publish. I felt exposed, scared and vulnerable but the story resonated with a lot of people.
  6. Use all the resources available to you. My mate David James is already a successful sales coach (he was my first boss in real estate). He doesn’t need more customers but he’s in the process of rebuilding his website and is about to increase his social media presence. For Dave, it’s not about getting more customers, it’s about building his credibility and serving his existing customers better.

If you have a tip to share about building credibility please share it in the comments below.

Filed Under: Marketing Tagged With: credibility, success

The single best and proven way to be smarter and healthier

January 18, 2014 by Peter Fletcher

People running

There’s a direct relationship between a healthy lifestyle and success.
Image: Josiah Mackenzie http://www.flickr.com/photos/josiahmackenzie/

You want to be smarter, right?

You want to be healthier, too?

Not sure how to do it?

The answer is simple. Stop staring at this screen and go for a run. Get your blood pumping.

And do it again tomorrow and the next day.

Make it a life-long habit.

Want proof that the recipe works? Read this article.

Then for god’s sake, go make yourself sweat.

Filed Under: Daily blog, Motivation Tagged With: exercise, health, success, well-being

Nine things successful people do differently

January 9, 2014 by Peter Fletcher

A man has his waist measured.

Give yourself specific ‘I will’ goals. Image: U.S. Army Corps of Engineers Europe District http://www.flickr.com/photos/europedistrict/

Some people enjoy an upbringing or genetics that makes them predisposed to success, but that only explains a small part of their success. According to Heidi Grant Halvorson, associate director for the Motivation Science Center at the Columbia Science Center, successful people do things differently.

In her book Halvorson identifies the nine things successful people do differently.

In summary, her nine points are:

  1. They get specific. When setting goals, successful people create specific, tangible goals. For example, rather than saying “I’d like to lose some weight” their goal would be “I want to lose 5 kilograms by the end of the year.”
  2. They seize the moment. Rather than hoping to get time to pursue their goals, they make the time. Exercising at a specific time of the day and on specific days is a great start. Alternately, you could use an if-then model. If you see stairs next to an elevator, take the stairs.
  3. Know how far you have left to go. Successful people monitor their progress. They know what they’ve achieved and what they still have to do.
  4. Be a realistic optimist. Successful people are usually optimistic but they’re also realists. They set goals that are achievable and  that take into account the obstacles that might be faced.
  5. Focus on getting better, rather than good. Successful people focus on improving themselves not on proving themselves. They believe that improvement is possible and that the ingredients for success aren’t predetermined by genetics or upbringing.
  6. They have grit. Successful people are more likely to persist in the face of adversity. They don’t stop simply because things get tough. The flip side to this is that people who lack grit often lack belief in their own abilities, and that’s something that can be changed.
  7. They build their willpower muscle. Successful people work on improving their willpower. To develop more willpower start with a small habit and resist the urge to quit. Keep it up until you’ve broken or created the habit then move on to something bigger. I have cold showers and have done so since May 10, 2008.
  8. Don’t tempt fate. Successful people know how far they can stretch their willpower and they avoid the temptation to make unrealistic willpower goals. Once they’ve made a goal they have the self-awareness to avoid situations that create unnecessary temptation.
  9. Focus on what you will do, not on what you won’t do. Successful people express their goals in the positive. “I want to lose 5 kilograms” becomes, “My waist will be [fill in the measurement] by the end of the year.”

Share your best tip for creating more success in the comments below.

Photo credit: USACE Europe District on Flickr.

Filed Under: Daily blog, Motivation Tagged With: goals, grit, success, willpower

About Peter

Speaker, trainer and coach. I write about living, loving and working better. Love a challenge. More...

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