If a funeral home can write a blog it should be a snap for a real estate agent. It seems, though, it’s not.
Even with their “local knowledge” agents still find it hard to put pen to paper.
Why?
Quite simply they try to say too much.
Do I write about the market? About interest rates? About property prices? How about rental values, rental returns or rental inspections? There are just too many options.
The trick is to narrow the options and tighten the focus.
That’s the appeal of the ‘365 Things to do in [insert suburb name]‘ blogs. They give the writer focus, something to lock onto, the freedom to discard material. Without distractions, writing is easy.
One of my clients is writing a Did You Know? series. Did you know there are 127 houses in Smith Street? 36 have No Junk Mail stickers on the letterbox. Did kou know that the most common front fence colour in Jones Street is beige? Add a picture or two, bang, you’re done! Blog post written.
At first, the idea sounds whacky. But it’s not.
It provides a fresh, new perspective on a suburb. It tells a story that only a local can tell.
It’s brilliant!
The market commentary blog is dying. It’s dying from terminal boredom.
Boring blogs have no local nuance. They say little that’s fresh and new.
Already there’s a funeral home writing their epitaph.
Photo credit: mlinksva on Flickr
