Agents often complain they don’t have anything to blog about. Or they’re just too busy. Both are poor excuses. Here’s why.

There’s any amount of interesting topics to write about. Dean Bradley writes about the latest Wembley property market stats. Michelle Aslander blogs about the effect of the NBN on rental prices in Victoria Park. Their posts are short and too the point and provide their websites with valuable keyword rich content.

Be prepared to write about non-real estate topics. Often the most commented on posts are quite personal. I’m on a year-long project to write a post-a-day. WordPress provides topics, tips and inspiration, or try out the 30 day blog writing challenge. And for fun try using a Plinky question as a blog topic.

If you’re “too busy” to blog there’s a solution. Grab your iPhone and download the Dragon dictation app. It’s free and works a treat. When you see something that inspires, annoys or just catches your eye dictate a note. Keep it less than 45 seconds. Thirty seconds is fine. Dragon will then turn your speech into text and, with a little tidy-up and a picture you’ve got a blog post. Easy, huh?

The takeaway here is to get active and start doing. Doing anything is always better than doing nothing. Especially on the Net.

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