Peter Fletcher

Author: Peter Fletcher

Results: they’re best achieved by ignoring them

Sales award recipient celebrating
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10 tips that will help turn your New Year’s Eve wishes into reality

New Year's resolutions
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Why letterbox dropping is the worst metaphor for email

Letterbox dropping is the worst metaphor for email.
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Sorry or not sorry: make it choice, not instinct

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What an ad for a Norseman dump taught me about WOM marketing

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Why caring for what your friend had for lunch will make you a better communicator

Photo of a plate of sandwiches
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How to maximise your email deliverability

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Pick your customers before designing your marketing

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Lisa Barone on becoming a more prolific writer

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