Agents run on deadlines, especially agents who still advertise in the newspaper. The pressure they’re under has led to a crop of ads that are dull, colourless and boring. After a while property ads have become a collection of clichés and overused adjectives. Take a bunch of common real estate related nouns, add some adjectives [...]
I’m constantly astounded by the poor quality of photgraphs on real estate ads. Many are taken with cheap cameras on automatic settings. Rubbish bins and broken down cars are common foreground features, even on ads for expensive homes. These photos sell the home and the agent short. They let everyone down. Great photography starts with [...]
Images are powerful. Beautiful, stunning pictures make a lasting impression. On the other hand photos taken in poor light using a mobile phone camera damage your personal brand. Before publishing any property photos ask yourself: Is this image lust-worthy? Does it evoke a sense of class? Will it lift the spirits? Does it invite someone [...]
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