While all the focus is on Facebook, with its 500 – no, make that 600 gonsquillion users email is still the primary online means of connecting people. Over 91 percent of 18-64 year olds stay in touch using email. That’s a lot. The take out message from Max Kalehoff is clear: Don’t dismiss email and [...]
I have a confession. I only heard of Flowtown today. And it’s got me excited in a kind of “I know there’s something here but I’m not sure what” way. Here’s a video that explains what it is and does. I think there’s some exciting ways agents will use it to craft highly targeted, relevant [...]
Done well email marketing is an efficient and effective marketing tool. It can help build a brand and generate sales. But there are guidelines. If followed they will make an email campaign far more effective. According to Max Kalehoff email remains “the default social network”. As a result he recommends following these four principles. They’ll help [...]
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