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FREE – a new book by Chris Anderson – for free

On July 8, 2009, In Trends, by Peter Fletcher

I love a marketer who walks the talk, and here Chris Anderson is doing just that. Stay tuned to see how his bold experiment works out. Oh, and read the book. It’s thought provoking.
FREE (full book) by Chris Anderson

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Gartner: Top 10 technologies to watch over the next three years | Between the Lines | ZDNet.com

On October 15, 2008, In Trends, by Peter Fletcher

Gartner: Top 10 technologies to watch over the next three years | Between the Lines | ZDNet.com: “They say: Your organization is an entity in the broad Social Web. Get to know Facebook, Twitter, FriendFeed, LinkedIn and other social sites and applications. Listen to the language of social media, before starting to speak.
I say: Beyond [...]

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© 2009 Peter Fletcher