Could you become an Isaiah Mustafa?

It’s been a big week in social media. And there was no bigger story than the launch of the new Old Spice ads. Of course it helped that the star of the show was by all accounts hot (is there a bit of man-crush at work here?) and the ads were witty and cleverly crafted. [...]

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Hootsuite: My favourite Twitter Owl. Here’s why.

How good is the new Hootsuite?! Since their last upgrade they’ve added: A personalised dashboard thanks to their selection of unique themes. Options include the familiar green and blue ‘Classic’, sleek ‘Blue Steel’ – feels a bit like Facebook, or a dark ‘Magnum’ theme (my favourite). Hootsuite have Google Analytics “baked in”. I can now [...]

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Tending the Social Media Garden

Our home of a decade and a half is soon to go on the market. It’s a stressful time. Choosing agents, sprucing up the gardens, patching, painting and packing. All make for challenging times. Here in Perth, Western Australia it’s officially the start of autumn. It seems no one has told the weather though. A [...]

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11 social media mistakes that will turn your brand into a train wreck

There are no right or wrong answers when it comes to social media marketing. There are plenty of ways to get it right; and wrong. Treat these 10 mistakes as ways to think through your social media tactics. They may even serve as useful guides for your marketing more generally. Mistake 1 – Don’t listen [...]

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Conversation Agent: Obama’s Social Media Campaign

This article highlights the role that social media played in the election of Barack Obama. The numbers are huge and the way that he used SMM is particularly significant. Conversation Agent: Obama’s Social Media Campaign

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The Importance of Social Media Marketing: Why You Should Learn and Master it

The Importance of Social Media Marketing: Why You Should Learn and Master it: “Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic. There is no other low-cost promotional method out there [...]

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Social Media Will Change Your Business – BusinessWeek

Update to the original article How Blogs will change your business: Social Media Will Change Your Business – BusinessWeek

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