Facebook and the local ecosystem

Presented by Emily White, Senior Director Local, Facebook. Real estate agents are the original social networkers. Facebook just takes that online. Local is social. We find out about what’s going on in our community through social. People want to go to great places. Local is conversational. Businesses are affected by recommendations through local conversations. Find [...]

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Using mobile to create local connections

Presenter @matthewshadbolt. Use notes and tips to help people live better in your local community. Facebook Places Leave a photo of what you’re doing. Leave a tip with the photo. Use FoodSpotting. Share photos of what you’re eating. Help build a living menu. Flickr Tag photos with location. That surfaces your brand in local search. [...]

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Getting and keeping loyal fans on Facebook

The best place to promote a fan page is through a Facebook personal profile. It’s a place where you can transition people to a place where they can read real estate related information. People focus too much on customizing their page and not enough on creating content. Use Facebook advertising to build your fan numbers. [...]

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Top widgets for real estate agents

Here are a few WordPress widgets that bring life to your real estate blog. Presented by @bradandersohn. Weather.com – local weather. Google translate tools Facebook page and profile badges Sharethis – social sharing RSSMix multiple RSS feeds in single feed. Feedburner subscribe widget. Contact widgets Google voice RETechBlog for text messaging. Jaxtr for free calling [...]

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Lifestyle branding with Sherry Chris

Presenter Sherry Chris. There are opportunities to brand agents in the same way as Apple and Harley have focussed on lifestyle. Collaboration Baby Boomers Agent branding was once agent focussed but customers don’t care about that stuff. They want to know about how you’ll serve them. Don’t wait for the industry to change. This is [...]

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Future-proof yourself – capturing your customer’s attention with video

Presenter: @darinpersinger. 73% of homeowners prefer to work with agents who use video but only .8% of agents use video. Big opportunity to create a point of difference. Grab a a pocket size camera. Get one with an external mike connector. 1. Check out Ian Watt. Share information about what’s happening in your local real [...]

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Making money with social media

Clients are finding Facebook as a way for people to connect to agents. Place for agents to share hyper-local content. Put together a business plan first. Use Trulia voices to build credibility. Agents using groups on LinkedIn. Match your style with the platform. If they enjoy creating a blog start a blog. If you’re not [...]

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