Presented by Emily White, Senior Director Local, Facebook. Real estate agents are the original social networkers. Facebook just takes that online. Local is social. We find out about what’s going on in our community through social. People want to go to great places. Local is conversational. Businesses are affected by recommendations through local conversations. Find [...]
Presenter @matthewshadbolt. Use notes and tips to help people live better in your local community. Facebook Places Leave a photo of what you’re doing. Leave a tip with the photo. Use FoodSpotting. Share photos of what you’re eating. Help build a living menu. Flickr Tag photos with location. That surfaces your brand in local search. [...]
The best place to promote a fan page is through a Facebook personal profile. It’s a place where you can transition people to a place where they can read real estate related information. People focus too much on customizing their page and not enough on creating content. Use Facebook advertising to build your fan numbers. [...]
Presenter Sherry Chris. There are opportunities to brand agents in the same way as Apple and Harley have focussed on lifestyle. Collaboration Baby Boomers Agent branding was once agent focussed but customers don’t care about that stuff. They want to know about how you’ll serve them. Don’t wait for the industry to change. This is [...]
Presenter: @darinpersinger. 73% of homeowners prefer to work with agents who use video but only .8% of agents use video. Big opportunity to create a point of difference. Grab a a pocket size camera. Get one with an external mike connector. 1. Check out Ian Watt. Share information about what’s happening in your local real [...]
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