Why I wouldn’t bet against the house

I’ve read some rubbish masquerading as journalism but this one takes the cake. Here’s a few excerpts from an article on BRW entitled Betting Against The House. There is one group of punters, however, who are pinning their hopes on the failure of the housing market…If you hear a strange counter-call, it’s probably Generation Y, [...]

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Facebook trialling new interface

A new user interface is being trialled by Facebook. Gone is the Top News/ Most Recent options. In their place is simply Newsfeed. But the big change, as can be seen in the pic below first published on Hotlou, are large images highlighting interesting stories. It’s understood that Facebook wants those with few friends to [...]

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How to use a Flip video to generate referral business

A couple of Perth agents are starting to use video to showcase what’s happening in their patch. I’ll write about them soon. In the meantime, here’s an agent who gifts–yes, you heard it right, gifts–a Flip video camera to purchasers. It’s clever way of generating referral business. How are you using video to build your [...]

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Are the images on your site lust-worthy?

Images are powerful. Beautiful, stunning pictures make a lasting impression. On the other hand photos taken in poor light using a mobile phone camera damage your personal brand. Before publishing any property photos ask yourself: Is this image lust-worthy? Does it evoke a sense of class? Will it lift the spirits? Does it invite someone [...]

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What questions do you ask before hiring a social media agency?

If you’re thinking of hiring a social media firm/expert/agency to run your social media there are some important questions to ask before you do. I found this list–52 questions to ask when hiring a social media company–on Outspoken Media. It would amount to a comprehensive grilling for all but the best social media agency but [...]

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7 ways Facebook can help Pages

A recent arrival in my inbox was a missive from Facebook. In short it warned fan page owners to monitor and control what gets posted on their Page wall. Their directives include: Limit what others can post on your Page: If you go to edit your Page and select “Wall Settings,” you can choose what [...]

Tending the Social Media Garden

Our home of a decade and a half is soon to go on the market. It’s a stressful time. Choosing agents, sprucing up the gardens, patching, painting and packing. All make for challenging times. Here in Perth, Western Australia it’s officially the start of autumn. It seems no one has told the weather though. A [...]

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