De Landa proposes the concept of the Panspectron (p. 206). Whilst referring to Bentham’s Panopticon, which is he points out, a powerful tool for political and societal control through the perception of continuous surveillance, he suggest the Panspectron gathers all the available information about all subjects all of the time. Through a systems of filters and key word matching matters of interest are identified and this results in the subject being brought into focus.
Put this in a modern context and we have the system of robots (bots) employed by search engines that continually search the internet, reporting their findings of information and information linkages back to central points. Data is then analysed through a system of algorithms, such as Google’s Page Rank system and this results in the searches we use today. It’s only when someone searches (employees the Panspectron’s keywords and filters) does the relevant data appear.
