I was going to write an essay on the insignificance economy dealing with the way insignificant information is compiled and aggregated to produce customer value. It appears though my idea isn’t so revolutionary. Dave Weinberger has already written a book about it so it looks as though I’m not going to be the one to come up with the next cool phrase on the net.

His book? Everything is Miscallensous

I’m still going to write the essay.

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