Strategy – Peter Fletcher

Tag: Strategy

Beware technology’s bright, shiny objects

By Peter FletcherJun 20, 2014

When you’re building a website or choosing a new CRM start the selection process with a clear-eyed view of your…

Read More

Stop trying to run a glossy magazine business

Glossy magazines on a table

By Peter FletcherMar 14, 2014

Why letterbox dropping is the worst metaphor for email

Letterbox dropping is the worst metaphor for email.

By Peter FletcherAug 26, 2013

Making Your Corporate Blog Presence a Strategic Priority « Bernaisesource

By Peter FletcherJan 01, 2009