Peter Fletcher

  • About
  • Blog
  • Contact

How real estate agents are using social media to achieve outstanding results

June 29, 2010 by Peter Fletcher

According to a recent article on Mashable Real estate professionals are using social media to achieve real results. How are those results being achieved?

Matthew Shadbolt, Director of Internet Marketing at the Corcoran Group says that it’s all about developing relationships. His company’s goal? To “foster a kind of openness and a dialogue where people can feel they can talk to us about the things they are worried about.” It’s a long, long way from Tom Hopkins style trial closes!

On Corcoran’s YouTube channel CEO Pam Liebman answers questions posed to her via Twitter. When asked about her feelings between Facebook and Google her response was: “People find us on Google and we talk to people on Facebook…it’s a real deep way of getting to know our clients and interacting with them.” For Liebman the two platforms are complimentary. Google is where the relationship begins and it’s extended on Facebook.

But Corcoran’s efforts don’t finish with Facebook. Shadbolt proactively leaves local neighbourhood tips on Foursquare and Gowalla for users to find and maintains a highly conversational presence on Twitter.

He avoids pimping company listings though.

While an occasional listing may be appreciated by your social media community, many experts advocate engaging your audience with industry knowledge and an expert perspective, rather than alienating users with useless information. Because there are so many factors that must align to make a listing pertinent to a single customer, such as pricing, location and size, there is a high probability that most listings do not pertain to most people in a given social media audience.

That’s a sentiment shared by James Kimmons who believes that promoting listings on social media is old-thinking:

Just like that would be a stupid thing to do, it’s also not smart to take a budding new marketing medium and permanently damage its ability to promote your business because you keep placing your listings there. Visitors to your Twitter page, Facebook and LinkedIn accounts really don’t want to see every new listing you take…really. Continuing to push them there will only alienate visitors, causing them to leave at some point.

Promote you, your business, and your expertise in your local area real estate market. Do it with market commentary, education and statistics…The “old ways” are causing destructive marketing by real estate professionals in the new Internet world.

The place to promote listings according to Kimmons is on aggregation sites. Here in Australia that includes all the major portals. But equally it means promoting them on the agency web site.

But that’s not all an agency website should do. The Corcoran site includes a variety of Neighborhood Guides that help people new to an area pick where they’d prefer to live. Much of the content comes from external sites.

So how are you building your brand with social media? Do you have a strategy?

Filed Under: Marketing Tagged With: Corcoran group, Facebook, real estate, social media marketing, Twitter

Social Media CRM Webinar Login

April 16, 2009 by Peter Fletcher

How to use Social Media to Attract More Customers – Hubspot Webinar.

Social Media CRM Webinar Login

Filed Under: Uncategorized Tagged With: social media marketing

Conversation Agent: Obama’s Social Media Campaign

January 22, 2009 by Peter Fletcher

This article highlights the role that social media played in the election of Barack Obama. The numbers are huge and the way that he used SMM is particularly significant.

Conversation Agent: Obama’s Social Media Campaign

Filed Under: Social media Tagged With: Barak Obama, social media marketing

Vancouver Real Estate Video Blogs Ian Watt

January 16, 2009 by Peter Fletcher

A Realtor in Canada using short video blogs with a clever twist.

Vancouver Real Estate Video Blogs Ian Watt

Filed Under: Uncategorized Tagged With: research, social media marketing, video blogging

Fundamentals of Social Media Marketing

January 4, 2009 by Peter Fletcher

Nine part tutorial series on getting started with social media marketing.

Fundamentals of Social Media Marketing

Filed Under: Uncategorized Tagged With: research, social media marketing

Building a Popular Social Media Profile: Seven Essential Characteristics

January 4, 2009 by Peter Fletcher

Building a Popular Social Media Profile: Seven Essential Characteristics: “The point here is not about me transforming from nobody into someone of social media importance. Anyone can do that with some concerted effort. The lesson I want to impart here is that there are some general characteristics which underlie a popular social media profile. I’m going to tell you what they are…”

Filed Under: Uncategorized Tagged With: research, social media marketing, social media profiles

About Peter

Speaker, trainer and coach. I write about living, loving and working better. Love a challenge. More...

Subscribe

Get the latest posts delivered to your inbox.

Recent Posts

  • Perth property market report
  • Mandating madness: The case against compulsory e-conveyancing
  • PEXA: Stop treating conveyancers like idiots
  • Page 1 of 365
  • Looking back, looking forward

Top Posts & Pages

  • Foucault on power relations
  • Why saying "You've got potential" can be the worst thing to say
  • Foucault on Confession
  • CyberDemocracy: Internet and the Public Sphere
  • Why I'm interested in self-writing and the hupomnemata
  • The ethics of shark culling
  • So just why did you add me as a Friend?
  • What Jack and the Beanstalk can teach you about the value of achieving goals
  • Home Page
  • The end of the pubic space on the internet?

Location

You can find me at Residential Settlements in Burswood.

5/170 Burswood Road
Burswood WA 6100

Let’s catch up

If you're ready to take your business to the next level, get in touch with me now.

Send me an email using the contact form or call me direct on 0419 538 838.

Connect

Connect with me on one of these social networks.
  • Facebook
  • Google+
  • LinkedIn
  • Tumblr
  • Twitter

Copyright © 2021 · Agency Pro Theme on Genesis Framework · WordPress · Log in