This post is the start of a one month challenge to double my web traffic using Facebook advertising.
Over the past 2 months I’ve generated a total of 4,201 visits to my site. That’s an average of 71 visits per day, which suggests I’ll achieve 2,136 visits during April. If I double my traffic I’ll achieve 4,272 visits.
Being that I have a base-line of traffic I’ll need to generate around 2,100 visits from advertising.
How much would I need to spend?
Well, over the past 3 months the Facebook ads I’ve run for my other businesses have achieved an average click-through rate of 2.4%. That means I’ll need to generate 87,500 ad impressions to generate 2,100 clicks.
My last 10 ads have cost me $.41 per post engagement but post engagement includes likes and comments, neither of which is traffic to my website.
My job for tomorrow, then, is to estimate how much I’ll need to spend to generate 87,500 ad impressions.