Peter Rollings from Marsh & Parsons.
Unshakable dedication to customer service. Get the balance between hard core sales and laid back agency practice.
Marsh & Parsons. Local know how. Better results.
People want to do business with nice people who can deliver. Show that you know local.
New colour is chocolate brown. Works well.
New systems.
New people, new commission rates. Started with 53 staff, finished with 14. Got rid of the dead wood. Paid someone $50k to leave and everyone was happy.
Employing the best talent. We never take our customers for granted.
Be hands on. Have regular meetings with the team. Only employ people you like.
Peter gets an email of all the business his company does. Rarely reduces a fee.
They have loads of team incentives, especially for referrals.
Friday meeting everyone shouts out their numbers, everyone is supportive and encouraging.
Ask customers what they thought of the M&P experience. Most came in with great feedback.
They provide corporate gifts at settlement.
Be a brand, be obsessive.
Each office looks the same, each has local photos. All have a red wall, all have a clock, all have tub chairs.
Creating a brand. Lead. Follow. Or get out of the way.
Embrace social media marketing. Does a regular video blog. Was a top 20 company on Twitter.
Use Adwords successfully. And bus ads.
Web is important to M&P. Brings them lots of success.
They do a lot of sponsorship.
M&P use a text service that allows them to use the same sign board on all properties. Better than QR codes.
Time management the holy grail. Every person has an ideal day. Aim for 5 viewings per day.
M&P aggressively renegotiated salaries, supplies and contracts to save m money. Don’t waste a good recession. 3 percent profit margin. Now 23 million t/o for a 27 percent profit.
Consumer is sovereign. Brand is key. Talent is precious.
