Clients are finding Facebook as a way for people to connect to agents. Place for agents to share hyper-local content.

Put together a business plan first. Use Trulia voices to build credibility.

Agents using groups on LinkedIn. Match your style with the platform.

If they enjoy creating a blog start a blog. If you’re not a writer find free content and become a content curator.

Follow local people on Twitter. Search for people with interests outside of real estate.

Think relationship not transaction.

Use Alltop or Google Sparks on G+ to find relevant content.

Having someone do your social media is like outsourcing taking your wife out for dinner.

Have tasks that you do daily.

Don’t build something unless you’re willing to live in the space.

Create a LinkedIn profile and a Google profile.

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