If you’re sending mass emails but your phone isn’t ringing it may be that your emails are being caught by spam filters.
Here are a few ways to make sure your emails have the best chance of not being caught.
- Avoid generic subject lines e.g. August Newsletter. Instead, create a subject line that sells the content without going overboard.
- Don’t over-use images. Rather than using text, which can be read by spam filters, spammers often send a single large image. Reputable email marketing providers frown on people who have a high percentage of image to text in their emails.
- Don’t send bulk emails with attachments. Besides creating a poor user experience, sending bulk emails with (usually PDF) attachments, is a sure-fire way of having your emails caught in a spam filter.
- Avoid the over-use of promotional phrases and sales speak. Spam filters ‘listen’ for words like ‘free’ and ‘no-obligation’. If they hear them too often your email won’t find its way to the user’s inbox.
- Don’t include the recipients name in the subject line. People don’t do this in real life and spam filters know it’s a trick used by email marketers to get their emails noticed.
- Always include a recognisable name in the From line. This will help recipients connect the email with why they subscribed to it in the first place and that will boost your email open rate.
- Don’t go overboard with punctuation. Spam filters eat “!!!!!” for breakfast! Even if they don’t, overusing punctuation looks unprofessional.
- Avoid using ALL CAPS. Sure, I it will catch people’s eye but it also catches the attention of spam filters.
Apply these tips to your future email marketing campaigns and watch your readership and results increase.
