As with my previous course I need to tell more stories. People just love stories. Along with more stories I’m going to add more content, especially in the social media section. I create a number of conversations during the presentation and these work out well with a small audience. They don’t work out so well with a big audience though. Stories will keep the audience engaged without the need to break into group discussions.
I want to add more content to the email marketing stats section. This sounds like a dry section but it ties in beautifully to the need for agents to prospect for business. I need a couple of more stories that point out the benefits of monitoring open and click activities in bulk email campaigns.
My slides contain too many small images and too much small text. Most of this small text is contained within screenshots but it’s hard to read from the back of a large room, especially when the house lights are turned up.
I’m going to change my handout. At the moment the handout is 5 slides per page but that makes many of the slides mentioned in the previous chapter very hard to read. I’m going to change the handout so that people can complete the main points. This will help them get more key takeaways from the day. I may even add a key takeaway section at the back of the workbook.
I’m going to reduce the number of slides I’m using. To do that I’m going to make sure that each slide serves a specific point and adds something to the story I’m telling. To help me do that each slide will contain presenter notes to help me hit the key points I need to make. They’ll also lead me into the next slide and help me transition from one point to the next.
I’m going to remove anything on my slides that don’t add something to the story. I found that a mismatched picture on one slide caused the audience to become temporarily distracted and that derailed the presentation.
The section on privacy needs a much better story. I’m chasing something about an agent who breached a client’s privacy through Facebook.
The audience-building section needs some better stories too. The content is good – in theory – but it doesn’t address the why. That’s something I need to build in.
Finally, my call to action at the end of the presentation needs to be much better. I have a chance to up-sell attendees into another course or my coaching services but I’m not doing that.
