A report on Internetnews.com claims that IBM is merging business and social networking. Don’t do one or the other says Big Blue, do both.
IBM’s strategy places even more pressure on leaders and managers to wrap their heads around social networks and social software and formulate a meaningful strategy rather than waiting for their competitors to dictate the terms of engagement. Think back to 1995 when Microsoft switched their focus into making all their office productivity applications web-friendly. There’s nothing more certain than a similar effort occurring but this time it will be around enabling human interaction.
Managers who miss the boat may end up participating very heavily in the next round of corporate redundancies.
