On July 26, 2010, In Marketing, by Peter Fletcher
I’m wondering how a real estate agent might use the clever idea in this video. It’s beautifully direct and intimate – a bit like the Old Spice commercial. But it uses Google Adwords and a website. I doubt the campaign would work so well without a personal website. And that’s something I’ve been saying for [...]
On January 30, 2008, In Privacy, by Peter Fletcher
I sense my thesis will address the issue of what constitutes the private and public. Social networking and social networks can be particularly problematic when it comes to defining what is a private or public space. As Patricia Lange points out, a number of scholars draw the private and public divide without defining what is [...]