Future-proof yourself – capturing your customer’s attention with video

Presenter: @darinpersinger. 73% of homeowners prefer to work with agents who use video but only .8% of agents use video. Big opportunity to create a point of difference. Grab a a pocket size camera. Get one with an external mike connector. 1. Check out Ian Watt. Share information about what’s happening in your local real [...]

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My favourite YouTube videos

On Facebook I can add my favourite TV shows to my profile but not my favourite YouTube videos. Expect that to change as Facebook work towards more granular demographic profiling. Luckily I have this blog, my own piece of real estate on the web. Here I can say and do pretty much whatever I want. [...]

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How to use Google Adwords to score yourself a great new listing

I’m wondering how a real estate agent might use the clever idea in this video. It’s beautifully direct and intimate – a bit like the Old Spice commercial. But it uses Google Adwords and a website. I doubt the campaign would work so well without a personal website. And that’s something I’ve been saying for [...]

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Could you become an Isaiah Mustafa?

It’s been a big week in social media. And there was no bigger story than the launch of the new Old Spice ads. Of course it helped that the star of the show was by all accounts hot (is there a bit of man-crush at work here?) and the ads were witty and cleverly crafted. [...]

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The Fractalization of the Public and Private

I sense my thesis will address the issue of what constitutes the private and public. Social networking and social networks can be particularly problematic when it comes to defining what is a private or public space. As Patricia Lange points out, a number of scholars draw the private and public divide without defining what is [...]

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© 2011 Peter Fletcher