I recently linked my Facebook fan Page to my Twitter account. The thinking behind the move was simple. First the audiences for both my Page and Twitter accounts are similar making the content of the Page post and tweet relevant in both cases. Second, when I update my Page Facebook creates a tweet giving me [...]
There are no right or wrong answers when it comes to social media marketing. There are plenty of ways to get it right; and wrong. Treat these 10 mistakes as ways to think through your social media tactics. They may even serve as useful guides for your marketing more generally. Mistake 1 – Don’t listen [...]
It seems that the growth in visitors to Twitter has stopped in its tracks. At least for the moment. According to Mashable, Twitter’s growth flatlined in May with only a 1.47% increase. What does this mean? For a start the decline could be an anomaly. For example, the number of Twitter accounts using desktop clients [...]
There’s much rhetoric about Twitter being a gigantic conversation, a party where everyone’s interacting and sharing. But perhaps it’s too early to think about Twitter this way. Brian Solis thinks so. Solis believes that Twitter is still primarily a broadcast platform. It’s that way because most users are yet to understand how it can be [...]
Updated – see below —————————————————— I’ve been asked to do a blurb for a course I’m running. Here’s what I’ve come up with with the help of my Twitter friends @tessag, @rhysatwork, @ausi1, @danhaeveer and @rebeccamezzino. Any chance of a bit of collaborative help? Peter Fletcher idle chatterer, tireless discusser and absolute twit. He has [...]
Why do people use Twitter? Couple of videos in which Twitter users are asked why they use Twitter. Thanks to Hans for bringing this one to my attention.
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