How Google shapes the web

The web we see today is shaped by Google. The way this page is constructed – the way this site and most others are constructed – maximises the chance of it being found on a Google search. The holy grail of search engine marketing is page 1 of a Google search. Even better it’s page [...]

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Scribe SEO plugin set for major upgrade

The Scribe development team has just announced an upcoming major update to their Scribe SEO plugin. It is set to include three new link-building features. These new tools build on the current Scribe on-page content optimization service, and make it easy to rank higher thanks to more quality organic links. It will be available at [...]

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Search Engine Otimization and HTML

Excellent post on HTML elements for SEO

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SEO advice: url canonicalization | Matt Cutts

SEO advice: url canonicalization: “Q: What is a canonical url? Do you have to use such a weird word, anyway?A: Sorry that it’s a strange word; that’s what we call it around Google. Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages. For [...]

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10 Steps to Success on the ‘Net Without SEO

There’s no need to piss everyone off by being fancy with your SEO efforts. Here’s some practical steps to take to improve your website, and your net success without resorting to black hat SEO tactics. Eenjoy 10 Steps to Success on the ‘Net Without SEO

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SEO with WordPress for beginners

Most bloggers consider success to be when their blog shows up at the top of a Google search. Whilst this may not be the ultimate definition of success, if that’s what you’re chasing, then this article will help. From creating SE friendly page file names, to good headlines and copy that’s tightly linked to your [...]

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© 2011 Peter Fletcher