Are the interaction levels on your Facebook Page dismally low? If so a new feature available only to Facebook Page admins will help you turn things around. Facebook have just rolled out a new facility that allows Page admins to access their Page notifications using their personal profile. Previously notifications were only available when using [...]
It’s a rhetorical question. Most marketers know the importance of owning a brand presence. A brand web site gives a brand complete control over message and method; and that’s important. While ‘leasing’ space off Facebook is quick and easy that ease comes at the cost of a loss of control. Still, maintaining web traffic when [...]
Facebook announced some major changes to the Facebook Pages platform last week. Here is your one-minute guide to get you up and running. Facebook Pages new profile Page admins can now upgrade to the new page layout voluntarily until March 10, 2011. Pages not upgraded by then will automatically convert to the new profile. To-do: Act [...]
The Altimeter Group recently conducted research gleaning input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. They identified Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries. Their evaluation revealed that brands fell short – [...]
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