Think of yourself as a community service media outlet. Curate a Twitter feed of local non-spammy Twitter accounts. Help people out by spreading their message. Look for influential people on Twitter. Reach out to them using Klout and LinkedIn. Check out breakingburgennews.com. Agent helps people to promote their business and causes. Create a social media [...]
You don’t do business with a consumer until they decide to business with you. The decision maker is the consumer. People want real information, more than just your products and services. Personal marketing. It’s all about: Content Empathy Empowered consumers Relationships It’s all about being trusted. Your niche market is your community. Look at your [...]
I’m writing this post on my iPad. Why? I want to check out the experience using that and the WordPress iPad application. So far so good. Of course the keypad on the iPad is far from ideal. It makes typing a little slower and, for me a little less intuitive. It’s a but harder to [...]
Clicks are where the money happens. Drive traffic to your site using: Google Adwords. Social media. Pinterest. Email (MailChimp, RSS to email plugin). Website is a salesperson. Importance of site design. Make it look reputable. The Man From Mars Rule. People need to know what you do within 3 seconds. Lead people to where you [...]
Social advertising cuts through banner blindness. Friends like, and therefore endorse content. Social queues double the click through rate. Facebook ads have a 68% higher recall. FB ads to introduce a business to friends of friends. How to set up an ad. Showing ads only to friends of the fans of my page improves the [...]
We’re already ready to buy. Problem with social media is the party never ends. The agendas behind social media aren’t always what’s best for us. You don’t have to be the first to jump onto a new social network. Do what’s important and don’t just chase the trends. Decide for yourself what will work for [...]
Here’s a handy presentation from Atim Ukoh, Director of Social Media at Webtech Dezine. The key points include: Include your full name and image. Add a keyword rich headline. That’s good for SEO and helps LinkedIn deliver more relevant content. Update your work history, especially those that are relevant to your current work. Network with [...]
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