A recent article from Mari Smith highlights the dangers of putting all of your marketing eggs in the Facebook basket. Imagine for a moment that you’ve started a Facebook Page, added an attractive landing tab and started building a fan base. You decide to run a competition offering a prize for the best photo uploaded to your Page or profile wall… read full story on The Real Estate Marketing Maven.
Smart businesses know that forming close bonds with their community is smart strategy. They know it pays to build relationships and connections and they know that social media provides a way for these connections to form.
Facebook Pages provide marketers with a new way to build communities, but they also demand new skills and new thinking. How to build a vibrant business community with Facebook Pages is a free e-book that explains how to start a Page, ways to grow a community, and how to measure and manage the effectiveness of a Page. It can be downloaded by clicking the link above or viewed in a reader on Slideshare.
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Facebook business pages aren’t essential. Chris Brogan just deleted his.
He’s not God, but then again he does know a thing or two about social media.
The message? If a Facebook business page doesn’t add value to you and your community then don’t have one.
Go with what works for you.
Photo credit: Qfamily on Flickr