Social Media 101
Provides an introduction to social media, the opportunities it presents, and how social media platforms create engagement and interaction with a community.
Marketing with Facebook Business Pages
A step-by-step guide to building and managing a Facebook business Page, creating Page interactions and growing an engaged fan base.
Twitter for beginners
Takes Twitter newbies from their first tweet through setting up a profile page, creating engaging content, growing a meaningful Twitter following and maximising business outcomes.
Personal branding with Facebook
A hands-on look at using Facebook to build a personal brand and as a way to establish social influence within a community.
Listening as a social media skill
Explains how businesses can actively listen to what is being said about their products, services and people and how this listening can be turned into business opportunity.
Blogging for business
This workshop explains how blogs are used to shape brands, produce new business and create customer loyalty. It shows how to set up, manage and maintain a blog within a corporate environment.
Have you had “that” conversation with your team?
Developing a top-down social media policy is easy but such an approach often creates more problems than it solves. For a policy to work well it should reflect corporate values and strategy, the needs of all members of the team and the complex nature of online social networking. To achieve a policy that motivates, inspires and gives direction requires a robust, messy conversation not unlike the one parents have with a teenager – “that” conversation. This workshop is as a series of thought starters for leaders and managers. It tackles the many thorny and vexing questions that social media creates and provides participants with an understanding of the complexities involved in establishing an organisation’s social media strategy.
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