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- In 24 pages it covers the essentials that will get you started on the road to Pages success. Sections include:
- Communities and why they’re important to business
- Why Facebook Pages are better than groups
- Creating and customising your first Page
- Facebook Pages as a community conversation
- Growing your fan base with the Facebook advertising platform
- Producing content that generates interactions and creates more fans
- How to tell if your Page is working using Page Insights
If you own or manage a business or are at all interested in marketing on Facebook then you’ll want to read How to Build a Vibrant Business Community Using Facebook Pages. It’s a free, comprehensive guide that will take you from being a Facebook beginner to establishing a quality online brand.
To download your free copy simply add your email in the form to the left and I’ll email a download link right now.
Although many businesses have a website, often it’s no more more than an electronic brochure. Aside from a standard email submit form there’s no way for people to interact with the business and even less opportunity for customers to connect and converse with one another. There’s no warmth, no emotion and relationship. Enter Facebook Pages.
Pages provide marketers with an exciting opportunity to tap into the massive Facebook community. They allow businesses to create a genuine, human dialogue with their current and future customers leading to deeper customer relationships. Increased sales are almost always the result. And Pages allow customers to connect and converse with one another in a natural manner. Places where people connect and form communities are worth coming back to.
In years past, businesses relied on advertising but today advertising alone just doesn’t get the job done. It’s one way traffic that often neglects the real needs of the customer. Consumers today demand to be heard and, through social media, they have a voice. A voice that can be heard worldwide.
Even the smallest business can benefit by participating in online conversations about their products, their services and their industry. To do so shapes the way a community thinks about a brand and gives a business instant visibility and access to the enormous potential of hyper-viral marketing. And it’s this potential that How to Build a Vibrant Business Community Using Facebook Pages helps you tap into.
It’s chock full of practical step-by-step tutorials for everyone from the Facebook novice through to more experienced users. There’s no sales pitch, no half- finished chapters that are completed on a DVD somewhere else.
So what’s in this for me you ask? Well I believe in living what I recommend to others. It’s my belief that great content spreads through communities and with it comes new opportunities for people to get to know who I am, what I stand for and how they can do business with me. It’s an age-old formula – give to receive.
So go ahead, share your email address in the form above and it will be emailed to you right away. Please feel free to share it with your friends, tweet about it, share it on Facebook, print it and give a copy to your boss. It’s yours – with my compliments – to use as you please. And if you have any comments, suggestions or notice anything that’s changed, please let me know and I’ll be sure to make make amendments to future editions.
All the best.
Peter Fletcher