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If you’re going to door knock, pick an area and stick to it

June 6, 2014 by Peter Fletcher

If you’re going to door knock, pick an area and stick to it. Lots of agents door knock an area once. Few knock on the same door twice. Even less cover the same territory three times or more. The first time you go through an area you’ll always get a cool response. The second time some of the people will remember you. The third time you’re completely on your own. Expect to drink lots of cups of tea.

That’s the way it happened with Paul Webb from Ray White in Victoria Park. Paul used to door knock an area in East Vic Park and did it religiously. After a while he spent most of his time calling in on the oldies in the area drinking tea and doing market appraisal. His profile in the area was so strong it was almost impossible to get a listing in his patch. But Paul was no overnight success. Sure, he was a nice guy but more importantly he was consistent at door knocking and following up.

Had Paul swapped from East Vic Park to Manning then to Carlisle he would’ve had a much less success.

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