Peter Fletcher

  • About
  • Blog
  • Contact

Who owns the client data in your business?

March 11, 2014 by Peter Fletcher

A bike with stolen front wheel

Agents who don’t take their data security seriously risk being left for dead. Image: Arcturus Aldebaran http://www.flickr.com/photos/42973403@N07/7293651626/

For too long now, too many real estate agents have avoided the question of who owns customer data.

It’s time for that to change.

It seems that agents have no problem protecting data that’s locked in their trust accounting software but everything outside that is left to chance.

If that sounds like you it’s time to answer the following questions. 

  • Who owns the customer data collected in the sales admin process after a sales reps sells a house to a close friend or relative?
  • What about when they sell a house to a Facebook friend? Will you allow them to remain Facebook friends or LinkedIn connections after they leave?
  • Is every contact the sales rep enters into the company CRM now company property? If so, how will you account for the sales rep using their personal mobile phone, performing the action out of ‘normal’ working hours, and entering the data using their own computer and internet connection?
  • Do you have any claims of ownership over work-related data and communications performed during work hours, using work equipment via Facebook, LinkedIn or Twitter?
  • Who owns the sales reps Outlook contacts that are stored on your server? 
  • Who owns the data that the sales rep brings to your agency on an Excel spreadsheet? Do you – or the rep for that matter – even have the right to use it under the Privacy Act?
  • What happens when a sales rep adds a client or prospect on Facebook or LinkedIn? Can they still communicate with that client after they leave? 
  • Will you allow the sales rep to upload the Outlook contacts database to Facebook, LinkedIn or Twitter so they can add their contacts as social connections?

Regardless of your answers to these questions, it’s important – no, make that essential – that these issues are addressed and made clear in your employment contract. 

And once you’ve done that, make it clear that you mean what you say through training and through your actions.

For example, if your policy is that all customer data collected by the sales rep in the course of their employment is company property, don’t then allow them to import into your CRM system customer data that they’ve brought from their previous agency.

That just makes you a hypocrite and makes a mockery of your data policy.

Have I got you thinking? If so, share this post with your agent friends and tart a conversation that will make a difference.

Take a moment to share:

  • Tweet
  • Email

Related posts:

  1. So Whose Client is That Anyway? Tweet They were mature women, both well-groomed and articulate, elegant...
  2. Google Public Policy Blog: Data retention: the right balance between privacy and security A quick post to a piece on the Google Public...
  3. How to use LinkedIn to improve your real estate business Here’s a handy presentation from Atim Ukoh, Director of Social...
  4. Not sure you want to use Facebook for business? If you’re not so sure about the wisdom of letting...
  5. How to build a vibrant business community with Facebook Pages Smart businesses know that forming close bonds with their community...

Filed Under: Strategy Tagged With: data, data ownership, data policy, data security, Facebook, LinkedIn, Policy, Privact Act, Privacy, Social media, Twitter

About Peter

Speaker, trainer and coach. I write about living, loving and working better. Love a challenge. More...

Subscribe

Get the latest posts delivered to your inbox.

Recent Posts

  • Perth property market report
  • Mandating madness: The case against compulsory e-conveyancing
  • PEXA: Stop treating conveyancers like idiots
  • Page 1 of 365
  • Looking back, looking forward

Top Posts & Pages

  • Foucault on Confession
  • Foucault on power relations
  • Why saying "You've got potential" can be the worst thing to say
  • Home Page
  • Zen and the art of the cold shower
  • 7 ways to deal with negative people
  • 10 simple ways to help make the world a better place
  • Governmental rationality | Colin Gordon
  • Panopticism in business
  • Post-panopticism | Boyne

Location

You can find me at Residential Settlements in Burswood.

5/170 Burswood Road
Burswood WA 6100

Let’s catch up

If you're ready to take your business to the next level, get in touch with me now.

Send me an email using the contact form or call me direct on 0419 538 838.

Connect

Connect with me on one of these social networks.
  • Facebook
  • Google+
  • LinkedIn
  • Tumblr
  • Twitter

Copyright © 2021 · Agency Pro Theme on Genesis Framework · WordPress · Log in

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.