Content is at the beating heart of marketing on the web. But there’s content and there’s content. Just turning up the volume isn’t going to cut it. What customers want is quality content that’s worth investing the time to open, read or view.
Perhaps most companies don’t need higher volumes of content marketing, even though technology enables it. Instead, many companies need fewer pieces of content marketing, but of much higher quality, and targeted more precisely.
Tools and automation should be embraced, but not at the cost of quality.
Make sure your content rocks!
What quality content are you working on today?