Peter Fletcher

  • About
  • Blog
  • Contact

Mayorism: a different approach to hyper local domination

April 13, 2012 by Peter Fletcher

You don’t do business with a consumer until they decide to business with you. The decision maker is the consumer.

People want real information, more than just your products and services.

Personal marketing. It’s all about:

  • Content
  • Empathy
  • Empowered consumers
  • Relationships

It’s all about being trusted. Your niche market is your community.

Look at your business if you’re trying to run for mayor of your community. You’re a public servant. You’re job is to run with issues that are of concern your community.

Make your site all about the community. Pick up on causes, write reviews.

People aren’t going to find your website because of your real estate, they’ll find it because they were looking for something else. But it’s the second page visits that’s important i.e. people are starting to look for real estate, About Us page.

You’re real goal in online marketing is to not piss people off.

Success formula

Your community + Unique Content = Niche Marketing

Connect with @ScottSchang

Related posts:

  1. How to use video to build a hyper-local brand. One agent shows the way. Dean Bradley’s blog is a clever mix of personal anecdotes,...
  2. 3 excellent articles that will help you become a better leader If you want to become a better leader here are...
  3. Tips and negotiation secrets from real estate super coach Tom Ferry People are buying lifestyle not a house. It’s important to...
  4. How to Flirt and Convert on Facebook These are course notes made during How to Flirt and...
  5. Hyper-local content makes these blogs shine I recently came across a couple of blogs that are...

Filed Under: RETSO Tagged With: Hyper local

About Peter

Speaker, trainer and coach. I write about living, loving and working better. Love a challenge. More...

Subscribe

Get the latest posts delivered to your inbox.

Recent Posts

  • The Perth Property Market: Free Drinks For Everyone
  • Perth Property Market Performance – W/E 22 August 2021
  • Perth property market report
  • Mandating madness: The case against compulsory e-conveyancing
  • PEXA: Stop treating conveyancers like idiots

Location

You can find me at Residential Settlements in Burswood.

5/170 Burswood Road
Burswood WA 6100

Let’s catch up

If you're ready to take your business to the next level, get in touch with me now.

Send me an email using the contact form or call me direct on 0419 538 838.

Connect

Connect with me on one of these social networks.
  • Facebook
  • LinkedIn
  • Tumblr
  • Twitter

Copyright © 2022 · Agency Pro Theme on Genesis Framework · WordPress · Log in