You don’t do business with a consumer until they decide to business with you. The decision maker is the consumer.
People want real information, more than just your products and services.
Personal marketing. It’s all about:
- Content
- Empathy
- Empowered consumers
- Relationships
It’s all about being trusted. Your niche market is your community.
Look at your business if you’re trying to run for mayor of your community. You’re a public servant. You’re job is to run with issues that are of concern your community.
Make your site all about the community. Pick up on causes, write reviews.
People aren’t going to find your website because of your real estate, they’ll find it because they were looking for something else. But it’s the second page visits that’s important i.e. people are starting to look for real estate, About Us page.
You’re real goal in online marketing is to not piss people off.
Success formula
Your community + Unique Content = Niche Marketing
Connect with @ScottSchang