Social advertising cuts through banner blindness. Friends like, and therefore endorse content. Social queues double the click through rate.
Facebook ads have a 68% higher recall.
FB ads to introduce a business to friends of friends.
How to set up an ad.
Showing ads only to friends of the fans of my page improves the click through rate.
The best ad Heather’s ever run took people to a landing page on her site.
What’s your goal. Be specific.
Consider advertising your listings using Facebook ads.
Use different campaigns for each outcome.
Analyse the results from your campaigns.