Presented by @briansolis.
It’s 2011 and we have lots of new tools. If you took all the advice we wouldn’t have a life.
The big TV networks have captured our attention for years. Now that’s happening online. Now we have to deal with G+. What’s next? Everything is changing, there will always be a new challenge, a new network.
Consumers have a lot of decisions to make. They need help.
Google went to 20 million users in 3 weeks, and that wasn’t at the expense of other networks.
Digital Darwinism is changing business. Companies fail to see how disruptive technologies might affect them.
We know this is a new game, it’s time to create our own rules.
Use the tools we have to listen and learn how we can help others.
Clients are confused, they need clarity and direction.
People want information to come to them. They don’t want to go to a destination to find it.
Consumers occupy different places on the adoption bell curve.
Weight where your best off spending your time and money. Find out your path to relevance.
Traditional consumers get info through paid TV and print. Digital consumers. Connected consumers is enthralled in their own egosystem .
Word of mouth is shifting to digital, to mobile, to social.
The traditional marketing funnel is gone has replaced by a decision ellipse. It’s a process that doesn’t end. They use technology to confirm their decision.
5 I’s
Intelligence – finding the answers, getting insights
Insights
Ideation
Interaction
Influence
What happens after we engage people? There is no box to think outside of.