Presenter @matthewshadbolt.
Use notes and tips to help people live better in your local community.
Facebook Places
Leave a photo of what you’re doing. Leave a tip with the photo.
Use FoodSpotting. Share photos of what you’re eating. Help build a living menu.
Flickr
Tag photos with location. That surfaces your brand in local search.
Foursquare
Corcoran leave tips all over Manhattan.
Using advertising
Find out what apps people in your market are using. Target people based on their location.
Create digital breadcrumbs that give people a feel for what it’s like to live in an area.
Mobile is now the value added line item to a web buy.
Corcoran create connections on Foursquare that move to Twitter. It’s a way to share what’s inside an agent’s head. That information is hard to get into the hands of consumers on a blog.