The best place to promote a fan page is through a Facebook personal profile. It’s a place where you can transition people to a place where they can read real estate related information.
People focus too much on customizing their page and not enough on creating content.
Use Facebook advertising to build your fan numbers. Use a QR code as the ad image. When people use the QR code you don’t pay for a click.
Customizations are wasted when people view the page on a mobile device.
Don’t post more than once per day. It takes away comments on Likes on other posts and knocks them out of Top News.
Tweet as much as you want.