Presenter Sherry Chris.
There are opportunities to brand agents in the same way as Apple and Harley have focussed on lifestyle.
Agent branding was once agent focussed but customers don’t care about that stuff. They want to know about how you’ll serve them.
Don’t wait for the industry to change. This is the market. This is the new normal.
86% of consumers will pay more for a product if they perceive they’ll be served better. Don’t compete on price, build service quality.
Office space isn’t necessary. Big offices are yesterday.
Use free, simple tech.
Social media is the core.
Customer service is first and foremost.
BHG Real Estate. Read their blogs.
It’s abut delighting the customer.