Peter Fletcher

  • About
  • Blog
  • Contact

Lifestyle branding with Sherry Chris

July 27, 2011 by Peter Fletcher

Presenter Sherry Chris.

There are opportunities to brand agents in the same way as Apple and Harley have focussed on lifestyle.

Collaboration

Baby Boomers

Agent branding was once agent focussed but customers don’t care about that stuff. They want to know about how you’ll serve them.

Don’t wait for the industry to change. This is the market. This is the new normal.

86% of consumers will pay more for a product if they perceive they’ll be served better. Don’t compete on price, build service quality.

Office space isn’t necessary. Big offices are yesterday.

Use free, simple tech.

Social media is the core.

Customer service is first and foremost.

BHG Real Estate. Read their blogs.

It’s abut delighting the customer.
Exceed expectations

Take a moment to share:

  • Tweet
  • Email

Related posts:

  1. Secrets from the UK’s leading real estate agency Peter Rollings from Marsh & Parsons. Unshakable dedication to customer...
  2. Pick your customers before designing your marketing Seth Godin says: And yet too often, we pick the...
  3. Making money with social media Clients are finding Facebook as a way for people to...
  4. New law offers greater transparency to vendors, but at what cost to agents? | API Magazine Selling agents across Australia are in limbo as the industry...
  5. The case for advertising the price on for sale signs On a Facebook group for real estate agents someone asked...

Filed Under: Marketing Tagged With: branding

About Peter

Speaker, trainer and coach. I write about living, loving and working better. Love a challenge. More...

Subscribe

Get the latest posts delivered to your inbox.

Recent Posts

  • Perth property market report
  • Mandating madness: The case against compulsory e-conveyancing
  • PEXA: Stop treating conveyancers like idiots
  • Page 1 of 365
  • Looking back, looking forward

Top Posts & Pages

  • Why saying "You've got potential" can be the worst thing to say
  • Foucault on power relations
  • Foucault on Confession
  • What Jack and the Beanstalk can teach you about the value of achieving goals
  • Blog
  • Mayorism: a different approach to hyper local domination
  • Why I'm interested in self-writing and the hupomnemata
  • Tips and negotiation secrets from real estate super coach Tom Ferry
  • Legends of Jacob's Ladder - Geoff Jamieson
  • Looking back, looking forward

Location

You can find me at Residential Settlements in Burswood.

5/170 Burswood Road
Burswood WA 6100

Let’s catch up

If you're ready to take your business to the next level, get in touch with me now.

Send me an email using the contact form or call me direct on 0419 538 838.

Connect

Connect with me on one of these social networks.
  • Facebook
  • Google+
  • LinkedIn
  • Tumblr
  • Twitter

Copyright © 2021 · Agency Pro Theme on Genesis Framework · WordPress · Log in

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.