Yesterday I asked for some feedback on a homepage mockup for the redesign of this site.
Here are some of the responses I received.
On being more focussed
From a conversion point of view, I think you are lacking a clear sense of direction in what you want people to do. You are giving them too many options to choose. The headline at the top is great (really great), but if business owners want more sales and profits, how do they know if they need facebook or twitter or social media management?
I’d…be adding a video…and a single minded direction on what people should do next, and ideally get them to subscribe to get started. You mention giving them several (5) different ‘offers’ in that main slider area which means there will be even more for them to consider.
Give them something for free to start the relationship – and do more with video 🙂
Remember the focus is always on what the client perceives as their problem *Note to self: Look what Josh said above and what Ben and Charlie said below*. I’d love to see one of those modules replaced with a heading then clickable links. You think in products they think I need help with…
What to do with social media (training)
How to get set up a Facebook page that actually works
How to become number one in google and beat all my competitors (blog setup)
Remember your solutions will change (that’s technology for you) but your clients problems never will..ie how do I get more market appraisals and more listings?)
Also I prefer the clean look as opposed to the cartoon look.
I agree with most – call to action is important without becoming too (well you know what – “and you get steak knives!” – agh … never go there mate, I know you won’t) –
The FB and Twitter profile set ups, whilst important for your business, are diluting from the importance of social media training and [managment] (critical services for business). Could they be included as part of your [management] services?
Can there be a link from the homepage with case study of how you have helped business? Removal of FB & Twitter setups will give you more homepage realestate to add case study and sell yourself.
Only thing from an SEO POV, no text in images – Paula Rosario Lay
Are you sure about the “technology coach” font? Seems like just the one font too many & competes with your name.
Ask for the sale.
Phone number on every page
Last 2 blog posts to show currency and credibility
Too many different fonts on this page – can these be reduced for more consistency?
Change headers – Peter Fletcher and Technology Coach (in red) are fighting with each other and inconsistent.
Armed with this feedback I’m now going back to the designer who will publish version 2. Will send an update when it’s done.