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The redesign is needed to address two main issues. First, the existing site doesn’t sell well. Initially I wasn’t at all sure what I had to sell but that’s changed. The new design reflects the products I have to offer. The product images will link to sales pages for each.
The original brief was to create something that looked like my existing homepage – I like its clean lines – but the design presented here is quite a departure from that. Still it has merit.
- It’s a bit funky and fun and doesn’t take itself too seriously.
- The image of me along with the adjacent text will rotate through 5 different “offers”.
- Not sure about Technology Coach. I’m thinking more along the lines of…?
- I like that the background is a subtle colour that allows the product elements to stand out.
- “Facebook profile setup” will be replaced with “Facebook page setup”.
- Remove “services” from WordPress Hosting Services”.
- The grey in the WordPress logo and the blue in the Twitter logo to use the colours of the respective company logos, which are more vibrant.
- Add a recycle style arrow element to the Social Media Management image to give demonstrate the way all elements feed to and from one another.
- Add the copyright details into the footer.
- Replace “friends” with Recent Posts.
- Replace Archives with Most Popular.
What’s your first reaction to the site? Do you think it reflects my brand? Would it make you more confident to use my services? I’m keen to hear any feedback, both negative and positive.
Peter, this might help….I received this message from a friend this morning….
Latest Article Of Harvard Business Review May 2011-04-27
Dependence only on explicit knowledge prevents leaders from coping with change. The scientific, deductive, theory-first approach assumes a world independent of context and seeks answers that are universal and predictive.
However, all social phenomena—including business—are context dependent, and analyzing them is meaningless unless you consider people’s goals, values, and interests along with the power relationships among them.
Yet executives fail to do just that.
Jeez Harry, that reminds me of some of the stuff I read during my Honours research and it was heavy going. Not quite sure the direction you’re pointing me in but would love to know. 🙂
Hey Pete, I like the direction of your branding with the cartoonish stuff, makes it all look very simple and fun which is always a good thing.
From a conversion point of view, I think you are lacking a clear sense of direction in what you want people to do. You are giving them too many options to choose. The headline at the top is great (really great), but if business owners want more sales and profits, how do they know if they need facebook or twitter or social media management?
I’d be happy to speak with you further about it, but I would be adding a video (big surprise there!) and a single minded direction on what people should do next, and ideally get them to subscribe to get started. You mention giving them several (5) different ‘offers’ in that main slider area which means there will be even more for them to consider.
Give them something for free to start the relationship – and do more with video 🙂
Again, the branding and visual style is great!
That’s great feedback Josh. I hadn’t considered the gap between “yes I want more sales and profits” and “now what do I need?” The way it’s structured I’ve assumed that people know what they want, and often that’s not the case. You’ve got me thinking.
Hi Pete, Like Josh, I like the branding but in the headlines I would probably go with something like “How social media makes bigger profits” or “Want to make bigger profits through social media”.
Yes there are too many options. You know the sales pitch. Do you want the black one or the white one?
Respond here and I’ll choose the best colour for you.
I think Josh has hit the nail on the head for most of it.
Thanks Tony. Will rejig it and give you another look.
hey peter
i agree with josh re the video, but i love the layout it looks fun.
cheers michael
Ask for the sale.
Phone number on every page
Last 2 blog posts to show currency and credibility
I also agree with Josh and i really like the direcation of branding.
I also agree with Josh and i really like the direcation of branding.
Love the look Peter and I actually quite like the ‘technology coach’, although don’t know if it’s the right description for you. Some good comments made below.