Here are 5 simple tweaks you make to your website right now that will get you more free search traffic immediately. Not next week, not next month, now! More traffic means more sales, so get cracking.
Here we go.
- Give every page a unique TITLE tag.
- Related to point 1, load the keywords you want to rank at the front of the TITLE tag.
- Keep your TITLE tags short.
- Add links to your most important products (services/properties) directly from your home page.
- Write a good META Description.
I see a lot of agent sites that include TITLE tags that don’t relate to what the page is about. Make them short (usually less than 60 characters) and descriptive (not just a bunch of keywords).
Most of the real estate specific content management systems provide for a way to customise the TITLE tag, even for each property listing.
Agents often place their business name at the front of the TITLE tag so that it reads “Smith and Jones | Real Estate in Upper Kabbah”. They repeat that on all of the pages on their site e.g “Smith and Jones| For Sale | Real Estate in Upper Kabbah”.
That’s fine if the agency wanted to rank for the search term “Smith and Jones” but most agents would want to rank for “real estate [suburb name]”. As search engines place a greater emphasis on the first words in the TITLE tag using the name of the agency at the front is working against, not for, getting found in search.
Every word you add that isn’t what you want to rank for dilutes the SEO impact of your TITLE tag so keep them to less than 60 characters. Stuffing keywords into your title tag makes your site rank worse, not better.
This will help search engine crawlers find your most important pages easier.
Provide a link to your main services (sales, property management, strata management) in the body of the home page. Also provide a link to the properties you have for sale and to rent in the suburbs you want to rank for using the search phrase as the anchor text.
For example, if you want to rank for “real estate Scarborough” add a section called Find Properties for Sale with “Real Estate Scarborough” linking to a page that contains all the properties you have for sale in Scarborough.
The META description is usually displayed as a short paragraph in the search results. That’s called a snippet. A good snippet acts as an advert for your content and will increase click through rates leading to more traffic. Take the time to write a good one. Google will ignore a META Description if it thinks there are words in the page content that provide a better description, so make sure yours is accurate and meaningful.
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