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New law offers greater transparency to vendors, but at what cost to agents? | API Magazine

January 20, 2011 by Peter Fletcher

Selling agents across Australia are in limbo as the industry watchdog starts to clamp down on single point pricing in real estate transactions as legislated in its Competition and Consumer Act 2010, according to a Canberra-based agent.

The Office of Fair Trading is now stepping in to enforce the Australian Competition and Consumer Commission’s (ACCC) 2010 legislation which requires all industries to adopt single price points, meaning that the GST (goods and services tax) and all fees and charges are included in a single price for marketing purposes.

With the objective to provide further transparency for consumers, section 48 of the Competition and Consumer Act 2010 said if agents choose to use component pricing in advertisements, they must also provide consumers with a prominent single total price.

For selling agents it means big changes, but it’s only now starting to roll out on the street, said Erik Tyler of Canberra-based agency LIVEin.

Read the rest of the story:  Australian Property Investor :: New law offers greater transparency to vendors, but at what cost to agents?.

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Filed Under: Marketing

Comments

  1. Terri M Cooper says

    January 20, 2011 at 7:43 am

    Hmmm Peter – thanks for this article. Am I wrong in thinking that it will lead to more auctions with no price point for consumers? It seems to be tantamount to capping the price in private treaty sales – is this what is meant?

  2. Peter Fletcher says

    January 20, 2011 at 7:56 am

    My understanding was that it’s more aimed at how agents quote their selling fees and marketing charges Terri.

  3. Dbradley says

    January 20, 2011 at 2:24 pm

    And from what I am led to believe Viv Richards will be playing Test cricket for Australia next year and John Worsfold will be the next assistant coach for the Dockers 😉

Trackbacks

  1. The 5000/365 Report | Peter Fletcher. New media strategist. says:
    January 24, 2011 at 10:20 am

    […] all sorted now. But my headaches pale in comparison to the challenges some agents now face as new laws about pricing come into effect. Fun days ahead for […]

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