Dean Bradley’s blog is a clever mix of personal anecdotes, cafe reviews and real estate related articles. In the video below Dean showcases Mooba, a coffee lounge in his local area of Wembley. The video was shot on a Sony DSCT90 (about $300) digital camera. A short intro and conclusion along with a sound track was added using Apple iMovie. The same effect could be produced using other video editing software.
Dean chose to act as the narrator rather than the star of the video. His reasoning is that the video is about the coffee shop and not so much about him. That the video can be found on his blog and Facebook page brands him well. It also positions him as someone who’s willing to help out his local community.
The sound quality on the video has a grungy, earthy feel and that suits the Mooba style. It may not suit a more upmarket video, especially where there’s lots of ambient noise. This problem is not easily solved with digital cameras. If Dean plans to do more videos he might consider investing in a better quality video camera with an external microphone jack. This would give him options such as a lapel mike.
What’s your take on the video? Have you used video to market yourself? Has it worked?