Smart businesses know that forming close bonds with their community is smart strategy. They know it pays to build relationships and connections and they know that social media provides a way for these connections to form.
Facebook Pages provide marketers with a new way to build communities, but they also demand new skills and new thinking. How to build a vibrant business community with Facebook Pages is a free e-book that explains how to start a Page, ways to grow a community, and how to measure and manage the effectiveness of a Page. It can be downloaded by clicking the link above or viewed in a reader on Slideshare.
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