People don’t trust company blogs. What you should do about it.: “This result comes from a survey we did in Q2 of 2008. Have a look at the data yourself. Not only do blogs rank below newspapers and portals, they rank below wikis, direct mail, company email, and message board posts. Only 16% of online consumers who read corporate blogs say they trust them.”
I thought this article was worth reading because it draws attention to the level of suspicion held for corporations. For me, it underpins just why businesses shouldn’t blog unless they’re willing to be genuinely engaged in a conversation and not booming out marketing speak.