Peter Fletcher

Micro Persuasion: Social Networking Demographics: Boomers Jump In, Gen Y Plateaus

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Micro Persuasion: Social Networking Demographics: Boomers Jump In, Gen Y Plateaus

Rubel calls attention to an Accenture study which shows the social technology adoption rate is plateauing for GenY. Is this a sign they’re losing interest or that they’re already connected enough?

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