Twitter popularity does not equal business acumen | Feeds | ZDNet.com: “These are hard times and we have businesses making critical decisions to stay afloat. At the same time we have social media marketers and software developers breathing down these decision-makers necks saying that social media can help them save money and improve their sales. In some cases, this is true. Social media presence could help some companies during this time (more consumer than enterprise, in my humble opinion). On both sides of the coin, however, it depends on the company. Those company leaders will then have to determine who to trust to help them lead this social media charge, and it’s my estimation that trusting someone to help you because of a Twitter follower count or blog subscriber list is a gigantic mistake.”