Peter Fletcher

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The cult of the self

June 4, 2008 by Peter Fletcher

That we (society) want to be seen as individuals plays into the hands of those in power. Power is strengthened through processes of individualisation and normalisation. As we buy into the belief that we possess something within ourselves that makes us an individual we reference the normal as something against which to stand out. This desire for individuality – the cult of the self – that ties this individuality to own our identity and employs it thus as a means of control and power.

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About Peter

Speaker, trainer and coach. I write about living, loving and working better. Love a challenge. More...

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