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How to be an online also-ran

December 27, 2007 by Peter Fletcher

I’m looking for a new dishwasher and some patio furniture. It’s that time of the year when the bargains are on so I thought I’d pop into the David Jones website.

What a disappointment.

In this day and age where store inventory records are digitised and could easily be made available in an online environment, DJ’s effort of providing a simple catalogue, downloadable via PDF, is just appalling.

What planet are these guys on?

Perhaps they, along with the equally inept Myer, believe that the Internet will never be a big deal. I’m not sure the good folk at Amazon or ebay would agree, but I guess they’re making more coin then I am.

But seriously folks, what are they thinking?

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Filed Under: Rants Tagged With: David Jones, Myer

About Peter

Speaker, trainer and coach. I write about living, loving and working better. Love a challenge. More...

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