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Goodbye Bounded Entity! How Employee Blogging Transcends and Alters Organisational Boundaries

November 9, 2007 by Peter Fletcher

Bounded entities – those discrete organisations that have artificial communication walls – are a thing of the past when employees begin to blog. Employee blogs alter internal boundaries and utilise the power of individual social networks. They are a force of mobilisation of action across functional and geographic lines.

Worth noting that PR is a function of management and leadership and it’s something that must be managed rather than controlled when employees blog.

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About Peter

Speaker, trainer and coach. I write about living, loving and working better. Love a challenge. More...

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