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Google-DoubleClick debate raises broader issues

October 9, 2007 by Peter Fletcher

CDT | Headlines: “The debate over the pending merger between Google and Internet advertising giant DoubleClick raises a host of broader questions about the online advertising industry at large and the structures that are in place to protect Internet users’ privacy. In a statement to the Senate panel that is holding a hearing about the merger today, CDT identifies how the evolution of the Internet advertising marketplace has outpaced the industry self-regulatory effort intended to mitigate privacy intrusions. The statement highlights how new approaches, and a new national consumer privacy law, are needed to ensure that consumers are adequately protected.”

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Filed Under: Privacy Tagged With: Google, Privacy

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